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Over the years, we have been learning all about how to make money in an efficient way and an eCommerce store seems to be high on this list. With no major expenses and an ability to sell all around the world, it quickly draws in many people a year and it isn’t hard to see why!

However, sometimes it can be hard to find customers and perhaps this is something you’re experiencing right now. Despite millions of customers to target, many businesses are struggling to get by and today we have some key reasons as to why this might be the case!

The Basics are Wrong

In every single business, you have what we call the ‘basics’. In a physical store, it would be the location of the shop and the layout of all the products before then going onto customer service and more. With an online shop, the basics are what your customer needs to trust before purchasing; i.e images and descriptions for products.

Since potential customers have no physical store to peruse, you need to provide credibility in other ways which means high-quality images and the right descriptions to grab the reader’s attention.

Difficult Checkout Process

After gaining the trust of the visitor, you then need to make the checkout process as easy as possible. Why make it difficult when they are so close to buying from you? Every year, millions of dollars worth of products are left in carts online so don’t let your business add to this growing statistic.

No Contact Information

If consumers have an issue, how are they going to contact you? With no contact information on your site, they will be asking the same question and will quickly click away if none can be found. Therefore, you need to make sure you are available by email, phone, live chat, social media, and more.

Lack of Promotion

In years gone by, ‘build it and they will come’ was absolutely true because there was a lack of e-commerce sites. Nowadays, you are competing with thousands of others every day so you need to promote your brand as much as you can. Of course, we aren’t saying that you need to spend thousands on advertising but how about building a presence on social media? If you target the right locations, this can be incredibly effective.

No Shipping Rates

At all times, you need to be upfront with the customer and this means explaining all charges well in advance. If they reach the last stage of the checkout process and find a shipping fee that hadn’t been previously explained, they aren’t going to want to go any further. Not only because it increases the cost, because they also feel as though you were hiding it from them.

Poor Website Layout

After you finish reading this, take a look at your website from an outside perspective and see how easy it is to navigate. Better yet, ask someone you know to point out the good and bad points. If your site is tricky to go from one page to the next, customers will soon get frustrated and click elsewhere.


After these main factors, your problem could be a number of smaller issues such as being too expensive for the market, not targeting the right audience, lack of engagement with your customers, or no call-to-action (CTA) so customers don’t know what to do next.

If you can address these issues, you should be in a much stronger position to move forward and see success so take your time to really look at your strategy and website.